After seeing all of the 2010 Oscar nominated short films, I was pulling hard for “Granny O’Grimm’s Sleeping Beauty” to bring home the gold for best animated short but it was not meant to be. The award winner was Francois Alaux and Herve de Crece’s “Logorama,” which is still a great thing!
I was going back & forth between who I wanted to win, so was still excited to see this very clever gem win.
According to the directors,
“Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (including an earthquake and a tidal wave of oil). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.”
The awesome thing about the win is that now, “Logorama can now be viewed online! Yes!!!!